Since its launch, Google Panda has become an extremely important algorithm to remove wrongful and spam content. Because Google is very interested in improving search results for users. But there are quite a few SEOer who are still confused and unfamiliar with this term. Let’s find out more about this topic with Lokas!
1. What is Google Panda?
Google Panda is a content filter to improve Google’s search results, an algorithm that replaced the previous Google Caffeine to improve Google’s search results. This algorithm was born with the purpose of removing low-quality, abusive or spam content. In particular, the Panda algorithm can apply the penalty to a subpage and is optional on the entire website.
2. Why did Google create the Google Panda algorithm?
With the strong development of the Internet, the quality of search results on Google is decreasing and leading to the rise of the “content farms” model. Previously, Google’s ranking system was based on the number of articles, keyword density, and number of links, so there were quite a few junk websites that achieved high search rankings. This has a serious impact on both Google and users.
Therefore, Google Panda was born to provide more reputable, quality websites and bring a great experience to users. The Google Panda algorithm also reduces the presence of low quality websites and makes good quality websites rank high. Besides, Google also changed the criteria for evaluating the quality of the website and enhanced the filter more.
3. Factors that Google Panda algorithm evaluates
During the Google Panda update, many websites dropped their rankings and repeated this situation for a long time. So what factors does the Panda algorithm evaluate websites on? Follow along below for more knowledge to find the optimal solution for your website.
- Reliability and quality of information : Content should be of quality, valuable, not too poor.
- Page content : Natural language, not dense keywords, optimized images.
- Internal link : Need to pay attention to the density of internal links on the site
- Audience engagement : Factors such as total time spent by users and pageview are factors that help Google evaluate user engagement.
- Bounce rate : The percentage of people who visit the page and then leave, this high rate means that the content on the page is not attractive or has no value to users.
- Website design : The layout is clear, easy to understand and user-friendly.
- Ads : There are too many ads that both bring bad user experience and are not appreciated by Google.
4. How to recognize Google Panda
Your website is likely to be penalized by Google Panda if traffic, interaction or website rankings suddenly drop. However, the drop in rankings or traffic depends on factors such as an increase in competitors, a seasonal drop in user interest, or other Google penalties.
5. Find out 9 reasons why websites are penalized by Google Panda
When your website is penalized by Google Panda , the traffic will suddenly decrease, resulting in the loss of interaction, the website will be ranked lower. There are many reasons why your website is penalized, but what are the most common causes? If you do not want such consequences, you should immediately pay attention to the following reasons.
5.1 Thin content
This means that your content is too short and of low quality, the topic of the article is not related to the main area of the website, and the topic is not consistent. In addition, when the content is thin, it also leads to the situation that the information provided has no value and meaning for users.
5.2 Duplicate Content
Duplicate issues, copying content from other sites’ content is a common problem. Google calculates duplicate content according to the content of each page, heading tag, interface frame, Meta Description tag or HTML code. Duplicate content is extremely taboo and very dangerous for your website so try not to steal the content.
5.3 Low-quality content
Low-quality content is the type of content that is delivered in a loose manner, is brief, misinformed, lacks meaning, and is not in-depth. Websites with low quality content not only make the website drop in rankings but also make users uncomfortable. Users will find these websites worthless and will never return.
5.4 Website lacks Authority, does not have high trust
Another reason why the Google Panda algorithm penalizes the website is that it lacks authority. Content is written based on incorrect or unverified sources. You should rely on highly authoritative sources of information on related topics to bring trust to users.
5.5 Website spam content
Website spam content is the content that is aggregated, collected from other pages and set more keywords to optimize SEO than the original website. This method is done with the desire for the website to rank at the top of the search engine more than focusing on providing useful value to the reader. Of course, Google Panda will not let that happen and there are quite a few websites that are penalized for this error.
5.6 Website has too much advertising content
Websites with a lot of ads are often less interested in providing valuable information or user experience and just want to make money from placing ads. This will distract and annoy users when they click anywhere on the website and lead to an advertising page.
5.7 Schema error
Google has made a rule that if you declare something on the schema, users will have to see the same on your website. If this information is wrong or you intentionally violate Google’s laws, at some point Google will scan and collect data about you and then punish you. Therefore, in the process of providing information, the problem of schema errors is quite common.
5.8 Mixing content
Mixed content means you mix all the content together to create a new article. The new song may have the same meaning as the original, but differ in wording or have a completely different meaning from the original. However, this will still be penalized by Google Panda because Google thinks this is junk, poor quality content.
6. Signs that the website is being penalized by Google Panda
Currently, there are quite a few websites that have decreased traffic or dropped search rankings. However, they don’t know if this happened because their website was penalized by Google Panda or other reasons. So, please refer to the following 2 ways right away.
- Using Webmaster Tool: You will receive information from Google as well as necessary warnings when using Webmaster Tool. Take advantage of this to fix it in time.
- Check your traffic in Google Analytics: If your traffic in Google Analytics drops drastically, you are likely being penalized by the Google Panda algorithm.
You can use Webmaster Tools and Google Analytics to see if your website is being penalized
7. How to fix it if you are “sticked” by the Google Panda algorithm
Improving the content on the website will have a positive impact on Panda’s rating and scoring. Give up on things like content spam, content mixing and try to build quality content that is unique and your own. The content of the article needs to be of sufficient length, an article is considered optimal when it has a length of 1,000 – 1,200 words.
7.2 Content Optimization
Bring interesting, insightful and valuable information to engage users and build brands. In addition to the number of words in the article, you also need to optimize the h2-h6 tags, the images in the article must be properly named and optimized together. In order to increase the user experience and get a higher rating, you should also increase the page loading speed.
7.3 Improve CTR
Most businesses use CTR to measure SEO keyword and performance, as well as service/product information pages. CTR metrics are the ratio of user clicks to your website impressions. With backlinks pointing to your website that have clicks, it means that the content on this backlink is valuable to attract users to click.
7.4 Remove poor quality content
You need to filter out poor quality content to increase the reader experience as well as increase website SEO rankings. This strategy not only eliminates poor quality content, but also makes it easier for readers to find what they are looking for. Please regularly use the tool to filter spam, duplicate content and build a new content to achieve higher efficiency.
7.5 Do not place too many page ads
Although, advertising will bring revenue to the website, but do not overdo advertising. Because a website is inserted too many ads will make users feel confused, making their experience decrease. You should consider the distance between ad placement frames to provide the best user experience and avoid being penalized by the Panda algorithm.
Above is all the information about Google Panda that Lokas has summarized and updated to readers. Hopefully through the above article, you will have a lot of useful knowledge to build and develop your website. If you have any questions or need detailed advice, please visit the company’s website immediately!