Call To Action is like a shot that hits the customer’s mind. From there, customers will remove doubts about products and services so that they can transform purchasing actions. The following article will guide you how to write a call to action that is attractive and attracts the most customers!
So how to write compelling call to action? Refer to the article below for more details:
1. What is Call To Action (CTA)?
CTA is an abbreviation of Call to Action , also known as CTA button, it is understood as a call to action button. The CTA is an instruction for the customer to generate an immediate response. Using verbs like “call now,” “learn more,” or “visit your store today” will stimulate visitors to take action after reading or watching a video about your product or service. friend.
Concept of Call To Action
CTA is often used by marketers in many different forms, but in general, the common goal is still to drive users to conversion action. Currently, there are 6 popular types of CTAs:
- Creative CTA: This CTA does not follow a fixed rule but will create interest to attract users.
- Curiosity CTA: For this type, you will provide a solution to a certain problem in the middle, in order to stimulate the curiosity of users to click on the CTA to create a conversion.
- CTA helps solve the problem: This type of CTA promises to help solve the problem customers are facing.
- CTA strengthens trust: This type of CTA will validate something with convincing evidence, thereby strengthening the customer’s confidence.
- CTA offers value and benefits: Everyone is attracted to benefits, this is considered the CTA with the highest conversion rate.
- Timeline CTA: This type often informs customers of the duration of a promotion to stimulate consumption, causing them to interact within that short time.
2. Categorize call to action – popular CTA
Creating a CTA button will aim like attracting the target group of customers to take the desired action. Currently, people use 8 popular forms of CTA content placement for customers, which are:
- CTA Learn more – Discover more articles on the website.
- CTA Form submission – Fill in information according to the form.
- CTA sign up for email.
- CTA registers subscribers on social networks, Youtube.
- Share CTA encourages sharing to social media sites.
- CTA leaves a comment under the post.
- Download CTA to download useful documents, ebooks, software.
- CTA orders/uses services.
3. How to apply CTA?
Let’s start with the CTA button on the landing page (Simply because this is where the CTA is used the most and most widely).
CTA . Application
- Buttons: Buttons are the most commonly used call-to-action when designing a landing page and it generates the best conversions. Simply because the button is very easy to design because it is already available in the design tools, just drag and drop to create an extremely simple Call to Action button. I usually design using Simple Page software, to make a button only takes about 5 minutes, drag and drop, adjust color, size, …
- Fill in the Form: Similar to the button, this is a form of collecting customer information for you to connect or best Remarket. Filling a form is a form of Call to Action that every website should use. However, to design a form on Landing Page, it will take you more time than Button.
- Popup: This is a form of call to action or is used a lot by eCommerce sites. Usually Popup is used to introduce promotions, discounts, special offers on the website. A Pop Up template should have an eye-catching image, an action description that makes users click to access the link you want. However, the disadvantage of using Pop Up is that it will disturb users when they are reading product information.
Some suggestions for content CTA:
1. DOWNLOAD NOW
Calling customers to use your products or services immediately.
2. CLICK HERE
Get users to visit the link you want them to find out
3. JOIN NOW
Calling users to join an offer or course you are running,…
4. DOWNLOAD HERE
Encourage customers to download products here
5. START NOW
Lead users along the journey you have outlined
6. CLICK HERE FOR MORE DETAILS
Calling users to learn more about your product or service information
7. I NEED HELP
Create Customer Lead from Landing Page
8. TRIAL FOR FREE
Free is the most expensive word in Marketing
9. CLICK TO Speak to a PRO
Give your customers trust when talking to you in chat
10. INSTANT DOWNLOAD
Call for urgent action that needs to be taken immediately
11. GET THE FINAL Version NOW
Customers will click immediately if they know they are the last
12. ACTION NOW
13. FREE SHIPPING
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15. CLICK FOR FREE CONSULTATION
16. COME TO US TODAY
17. BOOK YOUR LINE NOW
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19. START TRIAL
20. START FREE TRIAL
21. PROPOSAL OFFER
22. SATISFACTION GUARANTEE HERE
23. WE WANT TO HEAR FROM YOU
24. I WANT TO HEAR YOUR Opinion
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30. WE ARE WAITING FOR YOUR CALL!
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33. FOLLOW OUR NEWSLETTER
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41. ASK FOR A FREE PRICE TODAY
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43. BE THE FIRST, USE IT NOW!
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45. I WANT A CONSULTING IMMEDIATELY
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Above is all about Call To Action that we want to share, wish you success!
