Brand Awareness

What is Brand Awareness? Get detailed information about Brand Awareness

Brand Awareness  is a very widely used term in the marketing communications industry. However, in order to properly understand what this term is, how important it is and how to build Brand Awareness, not everyone knows. That’s why Trang Head I wrote this article to share with those who are interested.

1. What is Brand Awareness?

In fact, many people do not know what  Brand Awareness is . You can understand that Brand Awareness is a term used to refer to the level of awareness and association between potential customers and the product or service you are providing.

Brand Awarness La Gi Tim Hieu Chi Tiet Ve NoThe concept of Brand Awareness

Brand Awareness – Brand awareness is the familiarity and ability of target customers to remember the product / service that the business wants to target. Brand awareness is a very important issue in consumer behavior research, advertising management, brand management and strategy development.

Perception does not necessarily mean that customers have to be able to remember a particular brand name. Sometimes it’s just a feeling of familiarity and when meeting customers, they will quickly recognize familiar brand products and decide to buy.

2. Importance of Brand Awareness

Not only need to know about  the definition of Brand Awareness , but you also have to understand its importance. It should be known that, in the marketing funnel, this is the first step. At the same time, Brand awareness is also the foundation that determines whether users can become your customers or not.

When starting a business, brand awareness plays a very important role. It represents whether the customer knows you or not. When people already know and even your brand becomes familiar, consumers will be more likely to choose your brand’s products and services compared to other competitors.

Besides, the brand awareness factor can also help you achieve more business goals. When a high level of brand awareness will lead to high traffic, the customer audience is expanded. From there, the brand will have a larger business network and also the brand structure will have a better foundation.

3. Types of Brand Awareness

Communication has been a matter of survival for the brand when launching new products. Whether you are a newcomer or an established person, you still need to regularly implement Brand awareness processes. It helps to promote recall, association, and belief in every customer’s mind. Be wise to create an impactful brand, not a boom and bust. Customers will go through a series of psychological stages to get the highest brand awareness. And to do this, brands also divide up different types of brand awareness to build appropriate campaigns for each stage.

Brand Awarness La Gi Tim Hieu Chi Tiet Ve No 2Classification of Brand Awareness

3.1 Brand recall

When it comes to a product category, most consumers can only recall a small subset of the brands in that category. Usually about 3 to 5 brands. Very few people are likely to recall more than seven brands in any one product category. Even with product categories can only remember 1 or 2 brand names. Research also shows that the number of brands that customers can recall is affected by factors including: brand loyalty, size of awareness, arising situation, consumption factors and educational level. Education.

That’s how important Brand awareness is. This is also the reason that we see so many brands regularly launching campaigns. Just not saying anything about the quality of the product, simply the appearance of the brand to repeat. Slightly negative, sometimes it is like obsession and customer mind.

3.2 Brand recognition

Brand awareness refers to a brand’s ability to accurately distinguish products from which to choose. Customers will easily recognize them through the featured graphics, booth layout, and even unique flavors. Understanding in a broader way is that when customers are mentioned a brand, they will immediately think of many products of that brand. Awareness helps to show more accuracy and decision to buying behavior.

3.3 First perception – Top of Mind

Customers will often buy products that are in the top three brands in their consideration chain. This is called Brand awareness – top-of-mind brand awareness. Therefore, one of the goals of most marketing communications is to increase customer acquisition. Put their brand in the top choice of customers.

Even the big guys create many brands close to each other. To ensure that the top positions will be in the top of these brands. And no matter what product you buy, it’s all about a single parent brand.

2. How to build Brand Awareness

You wonder how businesses build  Brand Awareness  ? Then let Trang Head continue to share the following:

Brand Awarness La Gi Tim Hieu Chi Tiet Ve No 1Steps to build Brand Awareness

Step 1: Know who you are trying to reach

A campaign is considered a failure when they have no objective. Just like when building brand awareness, if you do not identify the audience to reach from the beginning, you will also fail.

Studies show that only about 44% of marketers are interested in developing the buyer persona and only 85% of them are on the right track and deliver results.

So, the first and most important step is to map out exactly who you are trying to reach. Some factors you should pay attention to such as age, gender, industry, job title, salary, disposable income, etc.

Don’t waste your money on people you’re not targeting.

Step 2: Find out where they “live” online

After defining your target audience, you need to let them know and see the campaigns you launch. And the online channel will be the first step for you to find your target audience.

For example, do you see if they are online on Facebook or LinkedIn? If so, place ads in these channels. What groups and forums do they care about and attend regularly? Please join those groups and forums.

This way, you will easily reach your target audience. Through that, you will also know their insights to have appropriate marketing campaigns.

Note that, absolutely do not advertise in channels where your audience is not there. This only drains you of your resources.

Step 3: Take note of your Budget

Before using, you should plan your budget in advance. If you do not have too much budget, then think about the optimal options to bring about efficiency for building brand awareness.

For example, you should spend the money you have on the platform that will expose the brand to the most potential customers. Or you can look for free outreach platforms to save money.

Whether you have a lot or a little budget, you should use them in the most economical way. Because of the extra money, you can use it for other things and sometimes be twice as effective.

Step 4: Know the meaning of Success

You should define your brand goals before implementing brand awareness campaigns. You need to know what tasks, when implemented, will bring success to your brand.

Don’t look at existing data to determine what you’ll do next. Instead, you should list the tasks you will be doing and then will search for the appropriate data to assemble.

No one can succeed the first time, only a few. Therefore, you need to be persistent, not afraid of failure. And if failure occurs, re-target and continue your journey.

Step 5: Don’t forget to track your results

Finally, track your results. Does it match the KPIs you set up earlier? Views on which platform are higher? To what extent are your target customers brand aware?

A brand awareness campaign is considered excellent when you come up with an idea, implement it, and monitor it. And then, aggregate the good points from the previous campaign, launch a new campaign, and track the results.

5. Conclusion

Above is all the information about Brand Awareness that  we want to share. Good luck!

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