With the current strong development of mobile marketing , knowing the emerging or continuing mobile marketing trends is an important part of helping marketers and businesses plan effective strategies in 2020.
What is Mobile Marketing?
Mobile marketing is a way of marketing and advertising products and services through mobile devices such as phones, smartphones, tablets, and tablets that advertisers want to target customers. Like other advertising channels, Mobile Marketing will have many types of ads and display in different ways suitable for each device, audience and customer needs.
1. Mobile commerce will lead the way
M-commerce (short for Mobile Commerce), roughly translated as commerce on mobile has become a new shopping trend. As more and more people use their mobile devices to make purchases.
In 2020, the change of this trend lies in the scale factor. Thanks to developments like increasingly sophisticated shopping apps. And integrate commerce on new social media. More and more people are turning to shopping through mobile devices such as phones and tablets in 2020. According to one statistic, mobile commerce revenue is expected to reach the milestone of 284 billion USD in 2020.
2. New changes in content on social networks
A few years ago, social networking was a fairly stable market when Facebook was the dominant name. Besides facebook, Instagram, Tik Tok, Youtube, etc. are also websites that are no less than the number of visitors. Typically YouTube, Instagram (owned by Facebook), Snapchat, Twitter, Twitch and TikTok. These are all popular names on the social networking platform market today, especially among young people.
These changes mostly come from phone usage habits. It is today’s smartphones that create opportunities for many new applications to be born. Since then, many new content formats have been born. This is a very important factor for any marketer. Today, text and images have been transformed into many different forms, more compatible with mobile platforms, typically Stories or short vertical videos. And according to the law of development, this change will not stop, this is an opportunity for marketers to creatively take advantage of their new content and attract consumers.
3. The market for mobile games is growing
In the past, games were mostly used on computers, but now games can be downloaded on your phone and you can play anywhere. It is both convenient and diverse and the game content is increasingly creative, arousing the interest of young people, even those in middle age.
To date, mobile games have accounted for 57% of the industry’s total revenue. This tremendous growth isn’t just coming from veteran gamers. As of 2020, approximately 213 million Americans use their phone or tablet to play games. In other words, the game on the phone is now universally accepted.
4. Programmatic Advertising Trends
This is understood as programmatic advertising that uses separate platforms to advertise on different channels and has automatic buying and selling for online advertising. This is a trend that makes mobile advertising more and more effective. This is thanks to the application of the most advanced technologies such as artificial intelligence (AI), machine learning into the creation of Programmatic tools and real-time bidding. RTB), thereby helping them become more complete, more sophisticated.