If you are considering trying out Digital Marketing , let’s find out what skills are required and what is the job of a digital marketer.
Definition of Digital Marketer
Typically a Digital Marketer will involve using digital channels to generate leads and build brand awareness.
Common digital channels include:
- Company website
- Social media
- Search engine rankings (SEM)
- Email marketing
- Online advertising
- Company blog
Based on this, Digital marketers need skills to use measurement tools to find weaknesses and ways to improve performance on these channels. Depending on the company, digital marketers can be responsible for the entire digital strategy of the company or just focus on one thing.
In Digital Marketing, you can choose to learn it all to understand or just focus on developing 1 or 2 skills and be extremely proficient at it. For example, you can choose to be a creator who understands coding or a tech expert with skills in Social Media content.
Digital marketing skills required of a Digital Marketer
To meet the increasing demands of the digital marketing industry, digital markers cannot ignore the following skills:
Digital Marketer skills
1. SEO and SEM
Search Engine Optimization (SEO) is the activity of optimizing a website to improve its ranking on search results. The ultimate goal of SEO is to bring more organic traffic (free traffic) to a website. (first)
There are two main tasks in SEO, including on-page SEO and off-page SEO.
- On-page SEO: All techniques of optimizing content, structure, and many other elements displayed right on the web page. For example, searching for keywords, determining the user’s needs and search questions to bring them the most relevant results, all fall under on-page SEO.
- Off-page SEO: This technique focuses on building inbound links or backlinks. To put it simply, these are web pages that point to your website. The number of backlinks along with the authority of these pages will affect your site’s ranking.
- Technical SEO: This is the search engine optimization technique that takes place in the backend of your website. It deals with code, image optimization, data structures, etc.
SEO is an important digital marketing skill that companies always expect from candidates.
Search Engine Marketing (SEM), can be understood as search engine marketing. SEM includes both paid and unpaid search engine optimization techniques to get your website to rank high in search results.
According to Hubspot, SEM is the activity of increasing traffic to a website using paid advertising. SEO and SEM are the perfect combination to bring your website or content closer to your target audience.
2. Content marketing
Content can be considered as the soul in the marketing world in general and digital marketing in particular. Therefore, if you want to be successful in this industry, you cannot ignore the skill of doing content marketing.
Content marketing itself is a pretty broad concept. It includes all activities of creating and promoting content to increase brand awareness, attract viewers and generate leads.
There is a statistic that shows that “In an age where users are surrounded by too much information, our concentration level drops to about 8.25 seconds”. Therefore, to attract the attention of online users is never easy. Studies have shown that videos increase engagement and generate higher rankings on Google. You don’t need to be a video producer but you can learn how to make a basic video. Understanding how to write scripts, use platforms and apps to create videos, and video influencers will be a big plus for you when applying for Digital Marketing jobs.
4. Data & Data Analytics
Google Analytics is a popular and important tool of digital marketing. You can check the reports, but what’s more important is how you use the information you find. Managing a project and applying findings based on customer behavior will help you find better solutions to increase conversions and drive traffic. Collecting and using data is also an extremely important skill because the data collected by businesses is like a gold mine. It must be analyzed thoroughly and in-depth to acquire and retain new customers.
5. Design Thinking
Customer experience is the key to success on digital platforms. Design thinking is extremely important because it helps businesses understand how to best interact with customers. But first, make sure that your customer’s online experience is easy, simple, and effective. That could include online shopping sites, access to information and a few other things your company can offer to customers including personalization apps.
You must have a broader view of the results of what you are doing and anticipate possible problems. You must also suggest improvements based on your predictions and make sure your idea is viable.
6. Knowledge of technology
Technology has a huge influence in today’s digital age. In order not to get lost in the industry, you must have a clear understanding of the latest technology being updated and how it is being used. Working in an ever-changing industry, you also need the skills to quickly adapt to changing updates and perfect your marketing plan in line with the times. I believe that using technology should not be too difficult for you. No matter where you want to start (or end) in your career, you should know about web coding systems and content management (CMS).
7. Dynamic and creative
Do you think that doing Digital Marketing is focusing on technology, so you don’t need to be dynamic and creative? However, in reality it is the opposite. The holder of this position must always be active; Continuous learning to keep up with the constant advancement of technology.
By proactively proposing new and innovative solutions; You will optimize your work efficiency.
What skills do you think are the biggest challenges for you? Keep training and perfecting yourself to become a good Digital Marketing expert!